Advantages:
- Flexible - can adapt quickly.
- Personal service.
- Lower wages as no trade union.
- Better communication with staff and therefore better control.
- Under pressure to innovate.
Disadvantages:
- Cannot exploit economies of scale so higher costs.
- Lack of funds and finance.
- Difficulty attracting experienced staff as cannot afford the wages.
- Vulnerable to take overs and also are high risk as they lack resources.
Large Firms:
Advantages:
- Can enjoy economies of scale meaning their costs will be lower.
- Can dominate the market with their huge profits.
- Have the resources to fulfil large scale contracts.
Disadvantages:
- Diseconomies of scale are really the only disadvantage to large firms.
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The Growth the Firms:
Why?:
- Economies of scale.
- Increase profits.
- Increase market share.
- Reduce risk.
How?:
Internal growth:
- Building new premises.
- "Taking on" more people.
- Innovation.
External Growth:
- Merger - two firms join together and have equal ownership.
- Takeover - one firm buys another firm and has ownership over it.
Types of merger/takeover:
- Horizontal - similar goods and/or services.
- Vertical - similar sector but different stages of production.
- Lateral - similar products but not in competition.
- Conglomerate - diversification to reduce risk.
Limitations to growth of firms:
- Limited market - if there is no space for the firm to grow into then it cannot grow.
- Lack of finance.
- Aim of the entrepreneur - some owners are not prepared to grow the business.
- Low barriers to entry - fierce competition prevents the growth of firms.
- Diseconomies of scale means firms do not want to grow.
Note: when a merger or takeover occurs, a process called rationalisation normally occurs where because some resources are duplicated, some managers and workers may be fired.
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