Price elasticity of demand: The extent to which a change in price will affect demand.
If a product is said to be price elastic for demand, then a change in price will cause a more than proportional/significant change in demand.
If a product is said to be price inelastic for demand, then a change in price will cause a less than proportional/insignificant change in demand.
The equation for price elasticity of demand is:
Price elasticity of demand= percentage change in quantity demanded / percentage change in price
If the value is between -1 and 0 then it is price inelastic for demand while if it is smaller than -1 it is price elastic for demand.
Factors affecting the price elasticity of demand:
- The availability of substitutes- the greater the number of products to replace the certain products, then the more price elastic as consumers are more able to switch to other products.
- Degree of necessity- essential products are generally inelastic.
- Proportion of income spent- generally, the higher the proportion of income the more elastic the product while those that only take up a small proportion of income are inelastic.
A steep demand curve is more inelastic than a gentle one. It is almost impossible to have perfectly elastic or inelastic products. |
Price elasticity of supply: The extent to which a change in price will affect supply.
If a product is said to be price elastic for supply, then a change in price will cause a more than proportional/significant change in supply.
If a product is said to be price inelastic for supply, then a change in price will cause a less than proportional/insignificant change in supply.
Price elasticity of supply= percentage change in quantity supplied / percentage change in price
If the value is between 0 and 1 then it is price inelastic for supply while if it is larger than 1 it is price elastic for supply.
- Stock levels- if a producer can hold stocks of goods they can respond quickly to a change in price so the good will be more price elastic for supply.
- Production speed- the faster the producer can produce the good the more price elastic for supply.
- Spare capacity- if the producer have the ability to produce more with their resource then the good will be more price elastic for supply.
- Ease of entry into the market- if it is difficult for new firms to join a market then supply will be price inelastic.
The steeper the supply curve, the more price inelastic for supply. |
Income elasticity of demand: the extent to which a change in income will affect demand.
The equation for income elasticity of demand is:
Income elasticity of demand= percentage change in quantity demanded / percentage change in income
If the value is greater than 1, or less than -1 it is income elastic while if it is between 1 and -1 it is inelastic.
normal good = >0
necessity = 0-1
luxury good = >1
inferior good = <0
Factors affecting the income elasticity of demand:
- Necessities are income inelastic
- Luxury goods are income elastic
Note: there is no need to know about income elasticity of supply as it is not on the syllabus.
Application of elasticity:
- Firms will raise prices for inelastic products and will decrease or keep the same price for elastic product to increase total revenue.
- Government target inelastic products to impose taxes and VAT as they know demand won't be drastically changed.
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